Date: 15th March 2010
Title: Benefits Of Email Marketing
Email marketing can be the most effective way of marketing to current and potential customers.
When properly planned and effectively targeted an e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
We can view detailed information about customers responses to the email marketing including how many people have viewed and clicked on the email.
Even if an email doesn't necessarily convert to sales in the first instance it acts as a reminder to the customer of your company/brand and if in the future they are looking for your product/service then it's likely the email will come into their head.
Shaun Gilbert, Director - Born Ready Design & Marketing
