born ready - design & marketing

Search Engine Optimisation SEO Articles

Articles containing information about Search Engine Optimisation (SEO).

SEO Search Engine Optimisation
Article: Why SEO in All the Right Places Doesn't Cut It Anymore.

Description: An article examining just how competitive SEO is getting these days

Domain Floodgates about to open
Article: Are the domain floodgates about to open?

Description: After years of restriction on domains being constrained to .com, .co.uk, .net, etc... It appears that ICANN (Internet Corporation for Assigned Names and Numbers), the international body that coordinates Internet names, will approved the expansion of domains and allowed companies to add web domain suffixes for their brands, generic names, or even cities: .orlando, .green, .walmart, .hosting, .nyc, .food, .news, etc.

Company web addresses will add their brand names as the web domain suffix so instead of .com they will be able to use .pepsi, .apple, .google, etc. – instead of the 22 current generic Top-Level Domains (gTLDs): .com, .org, .net, etc.

Web Design and SEO - The Face of things to come?
Article: Local Listings - The face of things to come?

Description: Google is currently looking to the possibility of making web design more important in its rankings of websites.

The company is apparently testing a feature in its search results pages that allows users to see web page previews of websites before they click on the link to view the actual website. Patrick Altoft at BlogStorm spotted the test, providing the screenshot on the right and saying, "One of the fascinating things about this is that they are highlighting...

Web Design and SEO
Article: Google are testing a new feature with major implications for clickthroughs

Description: Google is currently looking to the possibility of making web design more important in its rankings of websites.

The company is apparently testing a feature in its search results pages that allows users to see web page previews of websites before they click on the link to view the actual website. Patrick Altoft at BlogStorm spotted the test, providing the screenshot on the right and saying, "One of the fascinating things about this is that they are highlighting...

Google Instant SEO / Search Engine Optimisation
Article: Google Instant - How Does It Change Things?

Description: There are millions of people using Google Instant to find out the weather, the latest celeb gossip or which television to buy. Google Instant shows results as you type.

There are many search engine optimisation / marketing experts which say Google Instant will be the end of SEO.

SEO with Google
Article: Marketing With Google

Description: Over the years I have seen a major change developing with companies gradually increasing their online marketing budget and decreasing offline marketing (newspapers, glossy magazines etc...) This in the light that a large percentage of people now turn to the internet for products and services.

It may be somewhat of a biased view but to back it up, we practice what we preach and 80% of our marketing is done through the internet via search engines and email marketing campaigns....

SEO becoming a minefield
Article: Search Engine Optimisation (SEO) becoming a minefield

Description: Search engine optimisation (SEO) is hot topic in currently a very hot topic in the web design industry. In my opinion it is becoming a real minefield for the consumer to find a company that will actually do what they say they will.

It has got that way because of too many cowboys out there that really don't know what they are doing and are making ridiculous promises and over selling to the client when signing them up for SEO contracts.