Our articles section has been put together to provide the best possible information on all aspects of design and marketing.
Description: After years of restriction on domains being constrained to .com, .co.uk, .net, etc... It appears that ICANN (Internet Corporation for Assigned Names and Numbers), the international body that coordinates Internet names, will approved the expansion of domains and allowed companies to add web domain suffixes for their brands, generic names, or even cities: .orlando, .green, .walmart, .hosting, .nyc, .food, .news, etc.
Company web addresses will add their brand names as the web domain suffix so instead of .com they will be able to use .pepsi, .apple, .google, etc. – instead of the 22 current generic Top-Level Domains (gTLDs): .com, .org, .net, etc.
Description: The initial impression that a website has on people has a significant effect on whether that person will use your company services or purchase your company products. It also determines whether or not the visitor will navigate to another website. Through experience we are aware that a professional website design can affect the attitude and internet habits of online visitors.
Well thought out professional website design and technical knowledge are applied to the process of web design planning. It is extremely important for businesses to invest...
Description:Google is currently looking to the possibility of making web design more important in its rankings of websites.
The company is apparently testing a feature in its search results pages that allows users to see web page previews of websites before they click on the link to view the actual website. Patrick Altoft at BlogStorm spotted the test, providing the screenshot on the right and saying, "One of the fascinating things about this is that they are highlighting...
Description: There are millions of people using Google Instant to find out the weather, the latest celeb gossip or which television to buy. Google Instant shows results as you type.
There are many search engine optimisation / marketing experts which say Google Instant will be the end of SEO.
Description: Over the years I have seen a major change developing with companies gradually increasing their online marketing budget and decreasing offline marketing (newspapers, glossy magazines etc...) This in the light that a large percentage of people now turn to the internet for products and services.
It may be somewhat of a biased view but to back it up, we practice what we preach and 80% of our marketing is done through the internet via search engines and email marketing campaigns....
Description: Email marketing can be the most effective way of marketing to current and potential customers.
When properly planned and effectively targeted an e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Description: Search engine optimisation (SEO) is hot topic in currently a very hot topic in the web design industry. In my opinion it is becoming a real minefield for the consumer to find a company that will actually do what they say they will.
It has got that way because of too many cowboys out there that really don't know what they are doing and are making ridiculous promises and over selling to the client when signing them up for SEO contracts.
Description: One of the first pieces of information that people ask for these days is your company website address. It’s expected that every company should have a presence on the internet and the companies that don’t are generally looked down upon.
I've been designing websites and online marketing strategy for several years now and in that time I have seen lots of examples of just how much benefit companies can gain from having a professionally designed and built website.